How to better integrate bamboo woven products into modern life

First, innovative design, to meet the aesthetic and needs of modern people

1. Simplify the traditional complicated patterns: take a simple, luxurious and log style, and adapt to modern home decoration and minimalist home style.

2. Develop new practical categories: bamboo woven lamps, storage baskets, coffee tables, porch ornaments, cultural and creative bookmarks, mobile phone stands, bags, homestay soft clothes, etc., which are not limited to old-fashioned laundry baskets and dustpans.

3. Combined with ergonomics: make a foldable, lightweight and small-sized style, which is convenient for urban families to place and store.

Second, the material is upgraded to improve the experience.

1. Improve the anti-mildew, anti-insect and anti-cracking process, and make it waterproof and dirt-resistant, which is suitable for kitchens, bathrooms and balconies.

2. Mix and match design of bamboo weaving with solid wood, glass, metal and fabric, with higher texture and get rid of the impression of "old rustic".

3. The introduction of light-colored and Mo Landi-colored dyed bamboo weaves is in line with young people's aesthetics.

Third, fit the modern life scene

Covering scenes such as home storage, office culture and creation, homestay hotel, tea space, gardening and floral art, hand-holding ceremony, etc., let bamboo weaving enter daily office, rental life and online celebrity soft decoration.

Fourth, leveraging cultural creation and branding

1. Incorporate the "historical, ethnic and cultural elements" and create the surrounding areas as a legacy, which has both cultural heritage and modern aesthetic feeling.

2. Create online celebrity's single product and joint design, take the minority high-end cultural and creative route, and enhance the added value.

Fifth, adapt to convenient consumption patterns

1. Standardized specifications, affordable models+high-end technology models are priced in layers to meet different groups of people.

2. Relying on e-commerce, live delivery and online promotion, it is easier for young people to buy.

3. Enter the Home Life Museum, Wenchuang Store and B&B physical store for display.

Six, lightweight, modular and multifunctional design

Multi-purpose: storage and decoration, detachable combination, easy transportation and storage, suitable for renters and young people living alone.

Seven, promote the concept of environmental protection

Combined with the propaganda of "replacing plastic with bamboo, low-carbon life and green consumption", it highlights the advantages of nature, non-toxic, breathable, healthy and degradable, which is in line with modern people's pursuit of healthy and environmental protection.